Ad Campaigns
SMAAASH’s new digital campaign enters the world of fun & entertainment
Mumbai: The gaming and entertainment hub Smaaash (Fun Gateway Arena Pvt Ltd), which has locations in more than 20 cities, recently launched a digital brand campaign that aims to redefine what it means to have fun and to be entertained. Smaaash, which just expanded into Udyogvihar, uses cutting-edge gaming and sports simulation technologies to provide a range of activities, including thrilling virtual reality games, captivating twilight bowling, outstanding cricket simulation, and an astonishing array of arcade games.
The new advertising campaign aims to provide a fully immersive experience that blends the best aspects of arcade games, virtual reality, intense bowling, and an absolutely breathtaking backdrop. Smaaash touts itself as the top location for gamers of all ages. The company promises to transform the gaming experience by providing guests with an entertaining and engaging journey unlike any other. It features state-of-the-art amenities and a variety of activities.
SMAAASH CMO Avanish Agarwal said, “This would not have been feasible if we had not positioned our brand in the manner in which we did. Throughout our journey, we have encountered a lot of love and acceptance from our audience. In order to ensure that consumers are aware of how much time and money they are spending, we believe it is crucial for us as a responsible brand to frequently emphasise the importance of responsible gaming. This new campaign is another step in further solidifying our brand’s message and how we’re revolutionising the gaming industry for today’s new generation of millennials”.
Smaaash continuously redefines the field of sports entertainment while promoting extraordinary client engagement through steady evolution. Smaaash has established itself as a prominent force in India’s entertainment sector thanks to its ubiquitous presence in both major cities and small towns. SMAAASH creates an unparalleled, immersive, and cutting-edge social experience for families, friends, and kids by fusing sports, virtual reality, music, and food.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
