Brands
sloggi redefines the innerwear market in India
Mumbai: sloggi, Swiss innerwear brand from the house of Triumph International, introduces a new movement with, ‘move comfortably through our world’, redefining the innerwear category. Targeting, young Gen Z audience of 18-25 years, whose ideas influence the rest of the world, the brand is set to innovate its product line across markets, including India. The brand believes in innovation that goes beyond functionality and is focused on comfort that is, personal.
Triumph International-India & Sri Lanka marketing head Bhavin Devpuria “With rapid urbanisation, growth in organised retail and surge in e-commerce platforms, we are expecting spike in demand for sloggi in India, over the next five years. Specifically designed for the youth, sloggi’s product innovation and focus on comfort, will be a key driver of growth. Additionally, with over 50 per cent population, under the age of 30 and more women joining the workforce, market potential for intimate wear in urban and semi-urban cities, is bound to fuel the opportunity”.
The brand caters to current consumer tastes and preferences for trendy and comfortable innerwear. Increasingly, the young audience is looking for minimalistic and practical styles/designs, that can be worn day long without feeling restricted or uncomfortable. They prefer simple and understated pieces, without too much fuss or embellishment. Minimalism in fashion, colorful and playful styles, is the in-thing, today.
Using the latest and interesting technologies, sloggi’s core and premium label for both, men and women, uses a bold, joyous, authentic, inclusive and innovative, expression. With a strong belief in ‘nothing that should hold us back’, sloggi’s collection is meant for all body types-shapes and statistics. Its “Body Adapt” line is getting increasingly popular, and so is the, “Zero Feel” and “Go All round” collection that extends to comfort and versatility.
Conscious of sustainable materials used in innerwear, sloggi is committed to bringing innovation season after season, redefining, and reinventing comfort. The brand is known to have introduced its first products that revolutionized cotton and transformed the category. Priced between, Rs 500 – Rs 2,500, sloggi’s active innerwear line is available across, Triumph International stores and e-commerce platforms of Myntra, Nykaa, Amazon, TataCLiQ, shoppersstop.com, and lifestylestores.com.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
