MAM
Sloan India promotes Anup Kumar Tripathi to general manager
NEW DELHI: Sloan India Pvt Ltd – a leader in smart sustainable restroom solutions and water-efficient products – today announced the promotion of Anup Kumar Tripathi as general manager – India operations, Sloan India. In his new role, Tripathi will head India’s business operations and work to strengthen Sloan’s brand while growing business across the country. He will report directly to Parthiv Amin, chief sales and marketing executive at Sloan headquarters in Franklin Park, IL US. Tripathi’s elevation comes at a crucial time when India’s economic growth is entering the recovery phase post-Covid2019-led lockdown. The Indian market holds enormous potential for Sloan’s wide range of touch-free sensor faucets, soap dispensers, flushometers, and other products. In this new role, Tripathi will oversee daily business operations, develop and implement growth strategies that lead to long term market share growth and profitability.
Tripathi joined Sloan India in 2016 as the country head and has spearheaded the sales and marketing functions of the company.
Sloan chief sales and marketing officer Parthiv Amin said: “As one of the first team members, Anup has helped build our organisation from the ground up, creating a robust team in the newly-opened office at Gurugram. In this new role, Anup will oversee daily business operations while developing and implementing long-term growth strategies to increase company’s market share. With rich experience in the segment, I am confident that he will take the company to new heights. My congratulations and best wishes to Anup on the new role.”
In his previous role, Tripathi implemented some of the most prestigious projects for Sloan across the country. These projects include: Infosys Campus, Bangalore; World Bank, New Delhi; US Embassy, New Delhi; Taj Coromandel, Chennai; KIA Motors showrooms, Pan-India; Lokhandwala International School, Mumbai; and many others.
Prior to joining Sloan India, Tripathi was associated with some of the premium faucet brands in India such as Tropical Industries International, Hindware, and Jaquar and Co. Tripathi brings with him a rich experience of over 20 years. An alumnus of Agra University and Poorvanchal University, he holds degrees in mechanical engineering and business management.
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Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
