Ad Campaigns
slice introduces slice account with its latest ad campaign
Mumbai: slice, a consumer payments and credit company launched an ingenious “inverted” ad campaign in The Times of India which had readers turning their heads. The campaign highlights the launch of slice’s UPI first account – slice account to the public. After a successful three month beta testing period, primarily available to its existing customer base, slice is now extending slice account services to all users.
The advertisement mirrors slice account’s USP, showcasing the product’s benefits with the same simplicity and precision. In just three months post-launch, slice has witnessed over two lakh transactions daily. It simplifies users’ financial lives by offering an autoload function, ensuring their accounts are always primed for transactions. The account also facilitates the automation of recurring payments, provides valuable insights into spending patterns, and uniquely integrates a gaming element. Every transaction opens up the possibility to play “fire,” a game where users can earn up to double their transaction value in straight-up cashback, blending financial management with good old fashioned phone gaming.
Embodying the product tagline of a “no-nonsense account”, the slice account is clutter-free from unwanted cross-selling. With the payment experience clear of distractions it allows users to truly understand the speed and efficiency of fast payments. This straightforward approach extends to slice’s user interface where the chat icon is prominently displayed on the home screen, allowing users to effortlessly connect with slice customer care. With a strong belief that time is as valuable as money, this launch promises spectacular results for users looking to optimise and simplify their financial journey. The slice account is looking to turn finance on its head, just like how it did with its ad!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
