Ad Campaigns
slice introduces slice account with its latest ad campaign
Mumbai: slice, a consumer payments and credit company launched an ingenious “inverted” ad campaign in The Times of India which had readers turning their heads. The campaign highlights the launch of slice’s UPI first account – slice account to the public. After a successful three month beta testing period, primarily available to its existing customer base, slice is now extending slice account services to all users.
The advertisement mirrors slice account’s USP, showcasing the product’s benefits with the same simplicity and precision. In just three months post-launch, slice has witnessed over two lakh transactions daily. It simplifies users’ financial lives by offering an autoload function, ensuring their accounts are always primed for transactions. The account also facilitates the automation of recurring payments, provides valuable insights into spending patterns, and uniquely integrates a gaming element. Every transaction opens up the possibility to play “fire,” a game where users can earn up to double their transaction value in straight-up cashback, blending financial management with good old fashioned phone gaming.
Embodying the product tagline of a “no-nonsense account”, the slice account is clutter-free from unwanted cross-selling. With the payment experience clear of distractions it allows users to truly understand the speed and efficiency of fast payments. This straightforward approach extends to slice’s user interface where the chat icon is prominently displayed on the home screen, allowing users to effortlessly connect with slice customer care. With a strong belief that time is as valuable as money, this launch promises spectacular results for users looking to optimise and simplify their financial journey. The slice account is looking to turn finance on its head, just like how it did with its ad!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
