MAM
Sky TV, TNS & NDS team up to launch audience measurement service
MUMBAI: Sky Television, New Zealand’s pay television company, in conjunction with TNS, the global market information specialist, and NDS, provider of technology solutions for digital pay TV, have developed and launched an audience measurement research service.
According to an official announcement, this measurement system is based on the establishment of a new viewing panel, recruited and managed by TNS, which will initially comprise 6,500 households equipped with digital satellite television. The digital set-top boxes (STB) in these households have been deployed with the NDS Audience Measurement System (AMS) software to collect and analyse viewing data.
A key element of NDS’ end-to-end digital broadcasting platform on which Sky Television relies to protect and enhance its pay-TV business, the AMS is capable of securely tracking and reporting many types of digital TV viewing activity.
The data collected from the STB are processed and delivered by TNS to provide insights into how subscribers consume digital satellite television. The system will initially focus on providing robust viewing data for all satellite channels. The service will additionally be able to measure and provide an understanding of enhanced television viewing activity such as electronic program guide (EPG) usage and interactive advertising viewership, adds the release.
Sky Television chief executive officer John Fellet said, “Sky Television broadcasts more than 80 channels, and we continually strive to improve the service to our subscribers. By working with NDS and TNS on the Audience Measurement System, we will be able to further understand our subscribers’ viewing habits and therefore provide more of what they want. Furthermore, we will be able to provide our programming partners and advertisers with an understanding of how our subscribers use our service which will aid their strategic planning.”
TNS will be responsible for design, recruitment and maintenance of the viewing panel, and processing of viewing data. Analysis of viewing data will be carried out via a bespoke version of InfoSys, TNS’ television audience analysis system.
TNS director of TV Audience Measurement Tony Taylor said, “We are delighted to be partnering with Sky in this service. It represents a key milestone in our audience measurement strategy which is leading the way in new digital measurement services and our involvement in the region. TNS is confident that the data will offer real value to Sky in understanding digital TV subscribers as well as providing greater insight on both the programming and advertising sales fronts.”
NDS Australia and New Zealand GM Peter Iles said, “NDS Audience Measurement System resides in the subscribers’ set-top boxes and enables Sky Television to directly capture viewing data from domestic set-top boxes, without truck rolls and without the cost of additional hardware in the home. Previously, it was not possible to capture viewing behaviour in such depth, but NDS AMS is a downloadable software extension which enables existing settop boxes to provide detailed tracking in selected households.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
