Brands
Sky City Mall sleighs Christmas by sharing cheer beyond shopping
MUMBAI: ’Tis the season to give and Sky City Mall decided to gift more than glitter. Mumbai’s newest lifestyle destination marked its first Christmas not just with twinkling décor, but with a day of laughter, music and memory-making for children from Shiksha Seva Foundation.
Launched earlier this year, Sky City Mall has quickly carved a place for itself on the city’s retail map. This festive season, it extended that momentum into a meaningful community moment by hosting a specially curated Christmas experience for the NGO’s students.
The mall’s central atrium was transformed into a full-blown festive playground, complete with a towering Christmas tree, a revolving reindeer carousel and a colourful hot-air-balloon photo installation. Adding to the cheer was a live performance by a 12-member Christmas choir, filling the space with carols and a shared sense of celebration.
The highlight of the day came at Timezone, where the children enjoyed an exclusive entertainment session packed with arcade games and interactive play. The visit wrapped up with a festive walkthrough of the mall’s installations, allowing the children to soak in the sights, sounds and spirit of Christmas in its most joyful form.
Speaking about the initiative Oberoi Realty CEO for MallsTanu Prasad said the mall was envisioned as more than a retail address. “As we celebrate our first Christmas, it was important to reflect on the true meaning of the season. Sharing joy and creating moments of happiness is central to what Sky City Mall stands for,” he said.
By putting people before purchases, Sky City Mall turned Christmas décor into a deeper statement that the season shines brightest when it’s shared.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
