MAM
Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq
MUMBAI: When dreams meet the open road, the journey is anything but ordinary. Škoda Auto India, in collaboration with Publicis India, has unveiled its latest campaign, ‘Own Your Dream’, featuring Hindi movie powerhouse Ranveer Singh and the all-new Škoda Kylaq. More than just a car commercial, the campaign is a celebration of bold ambition, resilience, and European engineering that’s now within reach for a new generation of Indian consumers.
As Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh takes centre stage in the film, embodying the spirit of those who refuse to settle. The ad follows individuals chasing success athletes striving for greatness, artists creating magic, and families shaping young minds all set against a backdrop of stunning visuals, stirring narratives, and, of course, the Kylaq as the ultimate companion for the driven and determined.
“2025 marks a landmark year for us, and the Kylaq is at the forefront of our product offensive strategy,” said Škoda Auto India brand director Petr Janeba. “This film beautifully captures the synergy between the unstoppable Kylaq, the aspirations of our customers, and the electrifying persona of Ranveer Singh.”
Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”
Taking a multilingual approach, ‘Own Your Dream’ has been translated into eight regional languages to deepen Škoda’s connection across India, from bustling metros to emerging Tier-2 and Tier-3 markets. The campaign is now live across TV, print, digital, and social platforms, with further extensions into out-of-home, radio, and dealership activations. This full-funnel approach ensures that the message reaches a diverse audience while inspiring consumers to dream big and drive with confidence. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. With European craftsmanship meeting Indian ambition, ‘Own Your Dream’ isn’t just an ad it’s an open road to bigger possibilities.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
