Ad Campaigns
Škoda shifts gears with ‘Recess’, a playground twist on car pride
MUMBAI: Playground bragging rights just got turbocharged. After melting hearts with its viral ‘Doda’ film, Škoda Auto India and Publicis Groupe India’s bespoke unit Team Drive are back with a cheeky new chapter in the ‘Fans Not Owners’ campaign and this time, the action unfolds in a schoolyard.
Titled ‘Recess’ and creatively helmed by BBH India, the film captures children flaunting their families’ Škoda cars like badges of honour. From specs to features, the showdown escalates until a young girl drops the ultimate mic line: her Škoda can fly to Jupiter. With that rocket-fuelled claim, she hops into her Kushaq and drives off, leaving her peers gaping.
The spot wraps up with a montage that celebrates not just the features of Škoda cars but the sheer pride and joy they inspire among fans staying true to the campaign’s core message that Škoda owners don’t just drive their cars, they adore them. With ‘Recess’, Škoda once again proves that when it comes to storytelling, it’s not just about horsepower, but heart power.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
