MAM
Skoda India drives to Mumbai Airport
NEW DELHI: ŠKODA Auto India has unveiled the new Superb and Karoq at the Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Targeting premium and business air travellers who are on the move post easing of lockdown restrictions, the brand displayed its latest set of wheels at the airport’s swanky Terminal 2.
The automobile manufacturer plans to launch a series of new cars in 2020 and 2021, and airport displays are a great way to advertise and create a buzz about the cars among their customer segment. And with Unlock 5.0, the timing was ripe for this promotional event, says ŠKODA Auto India head of marketing Tarun Jha.
“Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision,” he elaborated.
Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by using the largest floor LED installation ever for an experiential display inside an Indian airport. The combination of prime location (just past security check for Departures), glamorous cars and sumptuous display no doubt makes for a super-effective promotional campaign that’s bound to create the right kind of buzz for ŠKODA.
PHD Media and The MAX (Tribes & Mudra Group Venture) worked closely with the brand to conceptualize the campaign.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
