MAM
Harsh Vora promoted to senior vice-president at PHD Media
MUMBAI: PHD Media has announced the promotion of Harsh Vora to senior vice-president. With 16 years of expertise in media planning, buying, strategy, and events across both ATL and BTL channels, Vora has been instrumental in driving growth and innovation within the industry.
Currently serving as the business lead for Skoda Automobiles at PHD, Vora previously held several key positions within the agency, including vice-president and assistant vice-president. Over his tenure, he has demonstrated his ability to implement successful media strategies and achieve significant business results.
Before joining PHD, Vora was the assistant general manager of marketing at Kalpataru and worked as senior manager of media planning & buying at Star TV Network, where he spearheaded media for popular shows on Star Plus. His strong analytical skills have also led to successful campaigns, such as the impactful Star Plus – Nayi Soch campaign, which significantly increased the channel’s viewership.
Vora’s career highlights also include working with Godrej at Madison Media group, where he managed the media strategies for major brands, achieving combined annual sales of Rs 3,000 crore. He started his career as a media planner at Lodestar Universal, contributing to high-profile launches like the Tata Nano.
MAM
Reliance-Meta AI JV names Parminder Singh as CEO
REIL, backed 70 per cent by Reliance and 30 per cent by Meta, targets enterprise AI scale.
MUMBAI: India’s AI ambitions just found their chief navigator and the roadmap looks anything but small. Reliance Enterprise Intelligence Limited (REIL), the enterprise AI joint venture between Reliance Industries Limited (70 per cent) and Meta Platforms (30 per cent), has appointed Parminder Singh as its founding Chief Executive Officer, signalling a serious push to scale artificial intelligence adoption across Indian businesses.
The mandate is ambitious: fuse Meta’s AI capabilities with Reliance’s enterprise reach, AI compute infrastructure, and the nationwide connectivity of Jio to build a full-stack enterprise AI ecosystem. In simpler terms, REIL is positioning itself as both the engine and the highway for India’s AI journey.
Singh brings a heavyweight résumé to the role, with leadership stints across Google, Apple, Twitter, and IBM. His experience spans large-scale digital transformations across Asia-Pacific, most notably at Mediacorp, where he led an AI-driven overhaul as Chief Commercial and Digital Officer.
More recently, he co-founded Clayboxai, an advisory firm focused on building AI fluency within organisations, and Wekamp, an AI-powered community platform currently in pilot both signalling his continued focus on practical, enterprise-led AI adoption.
The appointment comes at a moment when India’s AI narrative is shifting from experimentation to execution. Akash Ambani, Chairman of Reliance Jio Infocomm, described enterprise AI as a “generational opportunity”, noting that Singh’s mix of global expertise and regional understanding makes him central to REIL’s next phase.
For Singh, the decision appears equally deliberate. A conversation with Ambani during a trip to New Zealand, he said, framed the opportunity as one that could shape the future of enterprise AI in India, a proposition difficult to ignore.
At its core, REIL is betting on a gap in the market, enterprises need not just cutting-edge technology, but a partner that understands local business realities. With Reliance’s scale and Meta’s AI backbone, the venture is positioning itself as that bridge.
If execution matches ambition, this is less about launching another tech venture and more about laying the groundwork for how Indian enterprises think, build, and scale with AI in the years ahead.
