Brands
Škoda Auto India launches ‘You never drive alone’ service-led brand campaign
MUMBAI: Škoda Auto India has rolled out a new integrated brand campaign, You never drive alone, in partnership with BBH India, marking the launch of its nationwide service initiative Škoda Super Care aimed at strengthening the customer ownership experience from 2026 onwards.
The campaign is anchored by a brand film that reframes driving as a stress-free journey rather than a functional commute, highlighting Škoda’s expanding service ecosystem across 183 cities. The narrative follows a couple on a scenic road trip, subtly revealing the presence of the Škoda Super Care team as a symbol of continuous support throughout the ownership lifecycle.
Škoda Super Care brings together warranty coverage, roadside assistance for four years, four complimentary services and newly introduced Škoda Check-in services at 1,000 and 7,500 kilometres. The programme is positioned to offer predictable service costs, early engagement with service centres and long-term peace of mind for customers.
Škoda Auto India brand director Ashish Gupta, said the initiative represents a shift in how the brand supports customers beyond vehicle purchase, combining clarity, value and confidence across every service touchpoint.
BBH India and Propagate India chief creative officer Parikshit Bhattaccharya, said the campaign moved away from functional service messaging towards emotional reassurance, portraying support as a quiet but constant presence.
The campaign is currently live across television, digital, print and out-of-home platforms.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
