Brands
Škoda Auto India launches ‘You never drive alone’ service-led brand campaign
MUMBAI: Škoda Auto India has rolled out a new integrated brand campaign, You never drive alone, in partnership with BBH India, marking the launch of its nationwide service initiative Škoda Super Care aimed at strengthening the customer ownership experience from 2026 onwards.
The campaign is anchored by a brand film that reframes driving as a stress-free journey rather than a functional commute, highlighting Škoda’s expanding service ecosystem across 183 cities. The narrative follows a couple on a scenic road trip, subtly revealing the presence of the Škoda Super Care team as a symbol of continuous support throughout the ownership lifecycle.
Škoda Super Care brings together warranty coverage, roadside assistance for four years, four complimentary services and newly introduced Škoda Check-in services at 1,000 and 7,500 kilometres. The programme is positioned to offer predictable service costs, early engagement with service centres and long-term peace of mind for customers.
Škoda Auto India brand director Ashish Gupta, said the initiative represents a shift in how the brand supports customers beyond vehicle purchase, combining clarity, value and confidence across every service touchpoint.
BBH India and Propagate India chief creative officer Parikshit Bhattaccharya, said the campaign moved away from functional service messaging towards emotional reassurance, portraying support as a quiet but constant presence.
The campaign is currently live across television, digital, print and out-of-home platforms.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
