Brands
Skincare brand FORLL’ED launches in India
Mumbai: Forlle’d, a hi-tech skincare range created in Japan, founded in science and clinical studies and loved by experts has set foot in India – with an aim to promote healthy skin driven by science. The launch event took place at the prestigious Soho House in Mumbai on 18 April 2024, marking a significant milestone in the brand’s Indian journey to redefine skincare excellence.
In 2004, Dr Makoto Hatto, the creator of Forlle’d proposed a unique method for micronizing high molecular weight structures to nanosize with subsequent ionization. This technology was patented and served as the foundation for the development of Forlle’d products. Formulated in a pharma-grade factory, each product is based on Forlle’d innovative delivery system (FINDS), consisting of a complex of low molecular weight hyaluronic acid with ionised minerals which helps transport active ingredients noninvasively to all layers of the skin without disturbing its integrity, to deeply moisturize and enhance the skin’s natural regeneration and immunity.
Adding to the uniqueness of the brand is the Japanese high-quality approach to developing products involving use of patented ingredients for ultimate skin health. Thanks to patented technology Forlle’d doesn’t need to use high concentrations of ingredients, thus helping to reduce potential skin irritation or reactions. This landmark efficacy is confirmed by third-party laboratories and dermatologist research organisations. Unlike many professional ranges, each carefully curated Forlle’d product is designed to preserve and maintain the natural processes in the skin while the skin barrier is not disrupted.
While J-Beauty relies greatly on science, and more particularly on a combination of science and nature, as well as on technological advances, it is also about ancient traditions of prevention. In this respect, Forlle’d implements latest scientific discoveries into the beauty products to delay chronological- and photo-aging of the skin. The result is highly efficient products to sustain youth and health of the skin, rejuvenating it from within.
Currently celebrating its 20th anniversary, Forlle’d is globally available in more than 55 countries and trusted by thousands of skin care professionals and represented in leading clinics, salons and SPAs. It is currently available in India exclusively at Glow Clinic by Dr Varshini Reddy in Hyderabad, Chennai and Bangalore. Launched in India in collaboration with the distribution company Skin Matters Pvt Ltd it will soon be available in more locations across India.
The brand encompasses a comprehensive skincare range including both customizable facial treatments along with highly effective skincare products for at-home use and caters to all skin types and ages. The most notable products in the brand’s kitty are the anti-ageing platinum range containing Platinum which is an excellent anti-oxidant, the deep moisturising P-effect line based on low molecular weight hyaluronic acid, the AC clear range for oily skin containing prebiotics which has an anti-inflammatory and anti-bacterial effect and BW Line for balancing skin tone and pigmentation. There is also the sensiskin line for sensitive skin, multiple products for the eyes and cleansers based on the Japanese double cleansing system.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
