MAM
Skechers signs on Yasmin Karachiwala
MUMBAI: Bollywood celebrity fitness trainer Yasmin Karachiwala has been signed by Skechers, the sports lifestyle brand known for its high-performance shoes. Karachiwala, with her experience, will now represent Skechers as their fitness expert in India.
Karachiwala has been part of the fitness industry for 22 years and has trained Bollywood big-wigs like Deepika Padukone, Katrina Kaif, Alia Bhatt and lot more. Apart from owning a gym-body image in the Mumbai suburbs, she is also the first BASI certified pilates instructor in India and established the first pilates studio in Mumbai.
As a fitness expert for Skechers, Karachiwala will be guiding the youth of today towards healthy living and will encourage them to take up a fitness regime as part of their daily lives. She will also interact with them on the importance of having a fit body and mind through the Skechers social media handles, and will also impart knowledge about using the right shoe for the right activity.
Karachiwala says: This International footwear brand has set standards for great fitness in India and abroad. Any fitness regime is elevated by when done with the correct technique and wearing the right shoe. A good workout needs a perfect pair of shoes as a perfect companion.”
Skechers south India CEO Rahul Vira said, “Karachiwala, as the Skechers fitness expert, she will motivate youngsters and impart knowledge on how walking, running and simple work out regime should become an indispensable part of our everyday life.”
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
