Brands
Skechers GoRun 5 associates with Tiger Shroff
MUMBAI: Skechers Performance, an American sports lifestyle brand, recently introduced the latest version of their popular GoRun range called the GoRun 5.
To highlight the benefits of the product, popular actor Tiger Shroff, took the Skechers Performance GoRun 5 Challenge last Friday. The actor tried to run at the speed of 16 kmph on a treadmill wearing the shoes that were designed for speed with innovative performance technologies.
Shroff beamed said, “I enjoyed running in these shoe, they were very comfortable.”
Skechers Performance India CEO Rahul Vira said, “The GoRun series comes with lightweight cushioning, the M-Strike technology and a parametric web outsole for better flexibility, agility and durability during a run.”
The GoRun 5 challenge has been thrown open to all. A branded truck will be moving across the nine other cities apart from Mumbai. Consumers from Chandigarh, Delhi, Lucknow, Ahmedabad, Surat, Pune, Bangalore, Chennai and Goa can take up the challenge.
Brands
LTM secures $100M deal to power european MedTech’s hearing innovations
Seven-year partnership blends tech, apps, and regulatory smarts for sound solutions
MUMBAI: LTM, the business creativity partner to global enterprises, has landed a blockbuster $100 million deal with a leading European MedTech firm specialising in cutting-edge hearing solutions.
Over the next seven years, LTM will bring its innovation engine, iNXT, into play. This cross-industry platform helps companies navigate the merging worlds of physical and digital, and for the MedTech client, it promises a seamless tech makeover.
LTM’s role will cover the MedTech’s main hearing instrument brands and private labels, including wearable devices, the fitting application used by hearing care professionals, and the mobile app that lets users control their devices. Beyond development, LTM will guide the firm through complex compliance and regulatory frameworks, ensuring every beep, buzz, and click meets strict European standards.
With this deal, LTM is not just tuning into the MedTech sector, t’s setting the volume on innovation and tech-savvy support for the years ahead.
