Brands
Skechers GoRun 5 associates with Tiger Shroff
MUMBAI: Skechers Performance, an American sports lifestyle brand, recently introduced the latest version of their popular GoRun range called the GoRun 5.
To highlight the benefits of the product, popular actor Tiger Shroff, took the Skechers Performance GoRun 5 Challenge last Friday. The actor tried to run at the speed of 16 kmph on a treadmill wearing the shoes that were designed for speed with innovative performance technologies.
Shroff beamed said, “I enjoyed running in these shoe, they were very comfortable.”
Skechers Performance India CEO Rahul Vira said, “The GoRun series comes with lightweight cushioning, the M-Strike technology and a parametric web outsole for better flexibility, agility and durability during a run.”
The GoRun 5 challenge has been thrown open to all. A branded truck will be moving across the nine other cities apart from Mumbai. Consumers from Chandigarh, Delhi, Lucknow, Ahmedabad, Surat, Pune, Bangalore, Chennai and Goa can take up the challenge.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
