MAM
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’
Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile Mahakumbh’ attracted registrations from over 50,000+ plus retailers from across the country and became a holder of GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ at the peak viewership of 11,214 viewers.
The event aimed at addressing rising business concerns among the retailers during the global coronavirus crisis resulting in an unprecedented slowdown in the retail sector. With most of the retail businesses coming to a standstill, Mr. Ramesh Poddar, CMD of Siyaram’s answered questions ranging from ways to increase profit, sales, effective management of funds, control of inventory and making use of digitalization to optimize retail growth.
“We are proud to have hosted the ‘Textile Mahakumbh’ and setting a world record by bringing the textile retail community across India together on a single-platform. The need of the hour today is of working together as an industry and rising above the difficulties in businesses faced by smaller retailers due to the outbreak of Covid-19 in India. We are thankful to the experts from the industry that believed in the ideology of Siyaram’s and agreed to be a part of Textile Mahakumbh. The response of the Textile Mahakumbh has been very encouraging and we are positive of shaping a bright future for the industry’ said Mr. Ramesh Poddar, CMD of Siyaram Silk Mills Ltd.
As a part of the event today, the company also shared a mobile app, which will help even the smallest of the retailers in the remotest part of India to seamlessly make use of technology to sell their products at their finger-tips. “At Siyaram’s, we have always believed in innovation as the most important aspect of a business strategy. With this app, we are enabling the retailers to expand their market and reach a larger customer base at the comfort of their own shops”, adds Mr. Gaurav Poddar, President and Executive Director, Siyaram Silk Mills Ltd.
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Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
