Ad Campaigns
Siyaram’s latest brand campaign honours tailoring community
Mumbai: On the occasion of World Tailor’s Day on 28 February, Siyaram’s Silk Mills has unveiled a new campaign celebrating the hard work that tailors do. The campaign called ‘Kahani Karigar Ki’ has been conceptualised and executed by Agency09.
The brand campaign focuses on the connection between a tailor and his customers, and the joy they share. It showcases the joy of the customer who gets to wear something delightful and the tailor who gets to bring these positive emotions to others.
“Through Kahani Karigar Ki, we wanted to celebrate every tailor everywhere, no matter how big or small,” commented Siyaram Silk Mills VP of marketing N Gangadhar. “We recognise the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognises their incredible contribution to the happiness of every person their clothes drape.”
“Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram’s fabrics, and we wanted to honour them through this campaign, while capturing the connection between an individual and his go-to tailor,” added Agency09 senior manager – brand strategy Saheb Singh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
