Brands
Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch
MUMBAI: Siyaram’s is tailoring a new chapter in Indian menswear and it has chosen Vigor Media Worldwide to stitch the narrative together.
The premium men’s occasion wear brand ‘Devo,’ launched by textile giant Siyaram’s, has awarded its public relations mandate to Vigor Media after a competitive multi-agency pitch. The win signals Vigor Media’s growing reputation for strategic storytelling and brand-building in the fashion and lifestyle space.
Backed by the four-decade legacy of Siyaram’s, ‘Devo’ is positioning itself as the go-to label for contemporary Indian men who want to blend tradition with modern flair. From sherwanis and Jodhpuri suits to tuxedos, Indo-western ensembles, and curated accessories, the brand promises to dress men for everything from intimate poojas to big, fat weddings.
Under the mandate, Vigor Media will spearhead a 360 degree PR strategy, from media outreach and influencer engagement to digital amplification, with the goal of establishing ‘Devo’ as not just another fashion label, but a fresh style statement in Indian ethnic and fusion wear.
Expressing confidence in the partnership, Siyaram’s, executive director, Gaurav Poddar said, “With Devo, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe Vigor Media Worldwide will play a pivotal role in elevating Devo’s brand journey across the country.”
Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “Devo is not just a new label. it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings while shaping its narrative as modern yet rooted in Indian culture.”
With India’s ethnic and fusion wear market booming, fuelled by rising incomes, millennial tastes, and a renewed love for tradition. Devo’s entry looks well-timed. And with Vigor Media now helming its story, the brand seems set to make a stylish mark on celebrations across the country.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
