MAM
Siyaram Silk ropes in Vijender Singh as brand ambassador
MUMBAI: Siyaram Silk Mills has roped in Vijender Singh as the new face for its latest product offerings – Messari, Elanta and Tropez suitings.
Singh joins MS Dhoni who will continue to be the face of the corporate brand of Siyaram‘s.
“Vijender Singh is the perfect choice for our dynamic new product lines. His popularity among the masses has touched new heights post his success. He is a global phenomenon, thereby lending character to our brand positioning “coming home to Siyaram‘s‘,” comments Siyaram Silk Mills vice chairman and MD Ramesh Poddar.
Adds Singh, “I am delighted to be a part of a brand that enjoys such enormous credibility and brand history. I am also very excited to join a list of stellar giants who have carved their success stories and have made India proud. And have great pleasure to be associated with a brand that recognizes the same.”
Avers MS Dhoni, “I welcome Vijender into the Siyaram‘s family. I am sure that he will hold the Siyaram‘s mantle high and together we can lift the brand to scaling heights.
“As a sports persons we have known each other for a long time and I strongly believe that we individually and collectively have a lot to offer to the brand.”
With these new product lines Siyaram‘s plans to target sales of Rs 500 million in the next 12 months and will be marketing them at a national level through their strong pan-India distribution network.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
