MAM
Six Inches Communication eyes 10% growth in FY’10
MUMBAI: Still under the influence of tough economic conditions, Six Inches Communication, the integrated marketing communications agency, is pushing for a revenue growth of 10 per cent this fiscal.
Says Six Inches Communication founder and managing director Pravin Shah, “In 2008-09, our revenue grew by 33 per cent. But as economic slowdown hit hard, many advertisers tightened their budgets and focused on cautious spending. Therefore, this fiscal, we are not looking at a more than a 10 per cent growth.” According to Shah, the growth in revenues this year will primarily flow in from BTL activities, on-ground promotions and activations and online and digital initiatives. “While television still remains the top-of-the-mind medium to create brand awareness, clients today are looking at ways for creating brand interaction to spawn return on investments. Thus, the trend right now is that clients are focusing a significant portion of their budgets on digital, BTL and on-ground activities.” Six Inches Communication, which has already locked clients across the technology, finance and real estate category, is now looking at taking FMCG and travel & tourism advertisers on board. “The quarter ending December is the revenue generating season for the travel & tourism industry and therefore, they will be high on advertising. We are specifically looking at the online travel companies who want to create a brand buzz through television,” avers Shah. Currently, Six Inches Communication has 24 clients on board on retainership basis, the major ones being Kingston technology, MF Global Sify Securities and RiddhiSiddhi Bullion Limited (RSBL).
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
