MAM
Six Inches bags creative responsibilities for five brands
MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are — B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.
Six Inches Communication plans to build a strong community on social media for B.Lab- a company that exists to create the fine quality hair and skin care products designed for effectiveness and simplicity catering especially to professionals. Caressaa Spa is a spa that employs a fusion of modern and ancient rituals for physical and mental wellness. The role of Six Inches Communication is to create awareness on new age wellness and to create interesting content to attract and engage the relevant audience on social media and direct them to spa locations.
Karcher India is a global provider of cleaning technology and one of the leading providers of efficient and energy saving cleaning systems. Six Inches objective is to establish and create awareness about them on social media and portray them as a premium brand in the arena of cleaning technology. For QuikMart – a Bangalore based upcoming retail chain with physical stores and online platform, Six Inches plans to solidly establish the brand before it’s launch and create buzz and hype on the launching day itself. A non-profit initiative, Global Wellness Day is a social project that is entirely volunteer run with a focus on health and wellness. The role of Six Inches Communication would be to continuously engage the community and to create and build a new audience and get more volunteers involved for the upcoming wellness day in June 2018.
Six Inches CEO Pravin Shah said “We believe in “value partnerships.” Too many agencies get carried away ‘data’ and ‘programmatic media’. I believe while these are key tools and enable decision-making, they don’t make for great ideas or contagious content. Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on User Experience design and creative ideas for digital marketing – to be an interactive web platform, an app or a social media campaign.”
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
