MAM
Sip happens as UTI urges India to invest one steady step at a time
MUMBAI: If dreams are built brick by brick, UTI Mutual Fund believes wealth is built sip by SIP quite literally. In a world where financial decisions often feel like a maze of jargon, risk charts, and headline-fuelled panic, the fund house has launched a new investor education campaign with a simple, almost cheeky nudge: ‘SIP karo, SIPizen bano.’
The film captures the quiet heroism of consistency people continuing their SIPs not just on good days, but on all days. Whether they are commuting, working late, celebrating, or simply getting through a hectic schedule, the message rings clear, SIPizens are those who invest with calm, not chaos, and turn disciplined habits into long-term confidence.
UTI Mutual Fund, MD and CEO designate Vetri Subramaniam underlined the philosophy behind the initiative. “The goal is to encourage more Indians to commit to systematic investments as a disciplined pathway to long-term financial wellbeing. Those who begin their SIP journey early and remain committed, without being distracted by noise, harness the quiet yet powerful effect of compounding most effectively.” Consistency, he noted, builds resilience, clarity and a strong foundation for big life milestones across market cycles.
Taking the story further Havas Creative India MD & chief creative officer Anupama Ramaswamy said the campaign shines a light on the simple truth that while everyone is chasing dreams, it is consistency not intensity that gets people closer to them. “SIPizens are individuals who invest step by step and build confidence one month at a time. This campaign is our way of showing that disciplined investing can turn small efforts into meaningful possibilities.”
The film goes live across Youtube, Instagram, Facebook, LinkedIn and X, ensuring visibility among both new and seasoned investors navigating their financial journeys.
In a financial landscape where shortcuts are tempting and volatility is loud, UTI’s message lands like a gentle, well-timed reminder, wealth rarely arrives in a sprint. It shows up in monthly instalments quiet, steady, and compounding in the background just like a committed SIPizen.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
