Brands
Sintex marks 50 years with Guinness World Record
MUMBAI: On its golden jubilee, Sintex, India’s most trusted name in water management, marked the milestone by creating a Guinness World Record for mobilising over 31,000 people in just 24 hours to pledge responsible water use.
The nationwide campaign turned the simple act of taking an online pledge, into a powerful collective statement on one of India’s most pressing challenges: access to clean, safe water and the prevention of waterborne diseases.
Speaking on the achievement, Sintex director and Welspun BAPL Ltd managing director Yashovardhan Agarwal said, “This is an iconic moment for Sintex, with 50 years of legacy and leadership in water storage. Through this initiative, we’re inspiring individuals to make a simple yet powerful commitment, to store both drinking and non-drinking water hygienically, preventing contamination and safeguarding families’ health. Every pledge is a step towards a more responsible and water-conscious India.”
India continues to bear a heavy health burden from unsafe water, with diarrhoea accounting for nearly 13 per cent of deaths among children under five. Sintex’s movement brings together purpose, innovation, and people power to drive change from the ground up.
Participants across the country joined through a digital microsite, affirming their pledge to store and clean water responsibly, one tank, one tap, and one household at a time.
For over five decades, Sintex has been synonymous with reliability and innovation in India’s water management landscape. Beyond its iconic storage tanks, the company now offers comprehensive water solutions spanning transmission, storage, and sanitation. Its tanks are made from 100 per cent food-grade virgin plastic, ensuring safer water and shielding families from harmful toxins found in recycled materials.
With this record-setting milestone, Sintex has done more than celebrate a legacy, it’s sparked a nationwide ripple of awareness, reminding everyone that every drop, and every choice, counts.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
