Brands
Sintex marks 50 years with Guinness World Record
MUMBAI: On its golden jubilee, Sintex, India’s most trusted name in water management, marked the milestone by creating a Guinness World Record for mobilising over 31,000 people in just 24 hours to pledge responsible water use.
The nationwide campaign turned the simple act of taking an online pledge, into a powerful collective statement on one of India’s most pressing challenges: access to clean, safe water and the prevention of waterborne diseases.
Speaking on the achievement, Sintex director and Welspun BAPL Ltd managing director Yashovardhan Agarwal said, “This is an iconic moment for Sintex, with 50 years of legacy and leadership in water storage. Through this initiative, we’re inspiring individuals to make a simple yet powerful commitment, to store both drinking and non-drinking water hygienically, preventing contamination and safeguarding families’ health. Every pledge is a step towards a more responsible and water-conscious India.”
India continues to bear a heavy health burden from unsafe water, with diarrhoea accounting for nearly 13 per cent of deaths among children under five. Sintex’s movement brings together purpose, innovation, and people power to drive change from the ground up.
Participants across the country joined through a digital microsite, affirming their pledge to store and clean water responsibly, one tank, one tap, and one household at a time.
For over five decades, Sintex has been synonymous with reliability and innovation in India’s water management landscape. Beyond its iconic storage tanks, the company now offers comprehensive water solutions spanning transmission, storage, and sanitation. Its tanks are made from 100 per cent food-grade virgin plastic, ensuring safer water and shielding families from harmful toxins found in recycled materials.
With this record-setting milestone, Sintex has done more than celebrate a legacy, it’s sparked a nationwide ripple of awareness, reminding everyone that every drop, and every choice, counts.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
