Brands
Sintex marks 50 years with Guinness World Record
MUMBAI: On its golden jubilee, Sintex, India’s most trusted name in water management, marked the milestone by creating a Guinness World Record for mobilising over 31,000 people in just 24 hours to pledge responsible water use.
The nationwide campaign turned the simple act of taking an online pledge, into a powerful collective statement on one of India’s most pressing challenges: access to clean, safe water and the prevention of waterborne diseases.
Speaking on the achievement, Sintex director and Welspun BAPL Ltd managing director Yashovardhan Agarwal said, “This is an iconic moment for Sintex, with 50 years of legacy and leadership in water storage. Through this initiative, we’re inspiring individuals to make a simple yet powerful commitment, to store both drinking and non-drinking water hygienically, preventing contamination and safeguarding families’ health. Every pledge is a step towards a more responsible and water-conscious India.”
India continues to bear a heavy health burden from unsafe water, with diarrhoea accounting for nearly 13 per cent of deaths among children under five. Sintex’s movement brings together purpose, innovation, and people power to drive change from the ground up.
Participants across the country joined through a digital microsite, affirming their pledge to store and clean water responsibly, one tank, one tap, and one household at a time.
For over five decades, Sintex has been synonymous with reliability and innovation in India’s water management landscape. Beyond its iconic storage tanks, the company now offers comprehensive water solutions spanning transmission, storage, and sanitation. Its tanks are made from 100 per cent food-grade virgin plastic, ensuring safer water and shielding families from harmful toxins found in recycled materials.
With this record-setting milestone, Sintex has done more than celebrate a legacy, it’s sparked a nationwide ripple of awareness, reminding everyone that every drop, and every choice, counts.
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
