MAM
SintecMedia acquires Broadway Systems, eyes expansion in ad sector
NEW DELHI: Broadway Systems, a provider of broadcast management solutions, has been acquired by SintecMedia.
Broadway Systems manages several billion dollars in advertising revenues across news, sports, music, and entertainment networks for customers in the media industry, including three of the Top 15 rated cable television networks in the United States.
“We are excited about the addition of Broadway Systems to the SintecMedia family and look forward to bringing our two companies together. With its technology leadership and extensive industry experience, Broadway fits seamlessly into the SintecMedia portfolio,” said SintecMedia CEO Amotz Yarden.
“The media industry is changing and it requires an experienced partner and strong technology to navigate the complexity of new channels, new advertising methods and new business models. Our strategy is to use the best people and systems to deliver that to the market,” Yarden added.
“We recently launched OnBoard, a TV sell side platform (SSP) that gives networks the tools they need to control their Linear and Digital advertising inventory. Integrating OnBoard with Broadway Systems’ innovative solutions will provide Broadway customers a path to enhance their business, particularly in the growing category of digital, programmatic solutions,” he said.
“The acquisition of Broadway Systems will contribute to the further expansion of SintecMedia in the US. We will continue to invest in and support the Broadway Systems products, as well as leverage our expanded portfolio to offer Broadway’s customers exciting new solutions. We will integrate Broadway into the wider SintecMedia product suite, providing all our customers with enhanced technology offerings and superior customer service. We are looking forward to having Broadway join the SintecMedia team,” said SintecMedia Americas president Amir Lavi.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
