MAM
Single.id turns up the volume with Cinebels deal
MUMBAI: Talk about striking the right chord. Single.id has stepped firmly into the premium home audio space through an exclusive partnership with Cinebels, India’s leading luxury home audio brand.
The collaboration gives tech enthusiasts and music lovers a new reason to shop at Cinebels, bringing the retailer into Single.id’s instant, card linked rewards ecosystem, which already spans more than 100 retail partners and 150,000 touchpoints across the country.
Customers using Single.id partner apps, including Dhoni, NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards and Sarvatra Rewards, can now earn and redeem rewards on purchases made at Cinebels stores nationwide. The partnership also opens the door to Single.id’s expanding lifestyle and tech focused network, making every high end audio purchase more rewarding.
Enigmatic Smile India country head Chandra Bhushan said, the tie up brings Single.id’s unified rewards technology to a new premium category and bridges the brand’s digital platform with real world luxury retail. He added that seamless, card linked rewards offer shoppers an elevated experience without the usual app downloads, scans or logins.
Single.id’s platform hinges on simplicity: no app, no OTP, no scan and no login. A single payment connects customers to a wide network of partners using its proprietary rewards currency, vINR.
Cinebels CEO Arjun Agarwal said, the brand has always focused on high design audio experiences and the partnership allows customers to enjoy both premium products and instant, secure rewards. He added that access to Single.id’s extensive partner ecosystem would add meaningful value for Cinebels’ clientele.
Enigmatic Smile, the company behind Single.id, is a UK based rewards technology provider integrated with more than 30 financial services organisations in over 14 countries, reaching more than 700 million users. Its entry into India aims to create the country’s most efficient rewards economy through a unified, card linked platform already active across 150,000 touchpoints and 100 retail partners.
With its latest move into luxury home audio, Single.id is tuning its rewards network to appeal to a new class of discerning, tech forward consumers.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
