Ad Campaigns
SINGER INDIA celebrates 78th Independence Day
Mumbai: SINGER India Ltd, a brand with a 170-year-old legacy in the sewing machine and home appliances category, celebrated this 78th Independence Day with a special and inspiring short film that pays tribute to the nation’s journey of growth and unity. Continuing the legacy of last year’s #ThreadsofTriumph campaign, where we showcased India’s remarkable achievements through the artistry of our skill centre students, this year the short film begins with a reference to Mahatma Gandhi’s note on the Singer Sewing Machine, which was famously featured in Time magazine, symbolising the pivotal role Singer has played in empowering generations of Indians.
The short film, launched on Independence Day, beautifully encapsulates the spirit of “Together We Celebrate, Together We Grow”, highlighting Singer India’s longstanding commitment to the nation’s progress. The film showcases the brand’s enduring connection with India’s cultural and social fabric, celebrating not only the independence of the country but also the empowerment of millions of households through the iconic Singer Sewing Machine.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
