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Singapore’s Media Development Authority appoints Priority PR for global campaign
MUMBAI: Priority Public Relations has been named the AoR for Singapore’s Media Development Authority, a government agency created in part to develop global awareness of Singapore’s media industry. The announcement was made by Priority Public Relations vice president and managing director Europe Marylou Johnston.
According to an official statement, Priority Public Relations is charged with perpetuating the MDA’s Singapore Media Fusion initiative which celebrates the achievements and supports the continued development of Singapore’s media industry.
Serving as both a common voice for Singapore’s production community while also spearheading international exposure and support for the region’s co-production projects, including HD and animation, and the growing demand for Singapore’s products and services, Priority Public Relations will handle global trade and business media coverage of the Singapore Media Fusion initiative and its resulting projects and alliances.
Priority Public Relations assisted the MDA in launching the Singapore Media Fusion initiative in October of 2006. In conjunction with the Singapore Media Fusion initiative, MDA also launched a portal (http://www.singaporemediafusion.com) in October 2006, cultivating an online media community that offers information on Singapore’s media industry and opportunities, samples of made-by-Singapore content and fosters idea sharing between local Singapore media professionals and executives in the worldwide media marketplace.
Media Development Authority (MDA) was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 January 2003, to focus on and develop Singapore as a state of the art media city.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
