Brands
Simpl goes live on Myntra during this festive season with its one-tap checkout
Mumbai: This festive season, Simpl’s foremost Checkout Network, announced its association with Myntra, one of the leading fashion e-retailers of the country to offer its one-Tap Checkout convenience to millions of their customers. This association assumes significance as it marks Simpl’s first integration with an e-commerce marketplace which will bring enhanced checkout convenience options to millions of customers. Myntra has over 23 lakh styles from more than 6,000 leading domestic and international brands, spanning a wide spectrum of categories like fashion, beauty, and lifestyle, including home, luggage, travel & accessories, watches and wearables.
Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z and millennial customers. This spells immense opportunities for Direct-to-Consumer (D2C) merchants who are looking to reach out to millions of young customers across the country by enabling a quick and easy checkout on Myntra through Simpl’s one-tap Checkout.
Commenting on the association, Simpl founder and CEO Nitya Sharma said, “In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-Tap in accessing lakhs of products across fashion, beauty, and lifestyle this festive season. This is a strategic association for us as Myntra is one of the largest fashion retailers in the country with lakhs of merchants,
including D2C and millions of customers and the integration of our 1-Tap Checkout with the platform will help improve conversions for merchants and bring convenience to fashion-forward customers. It further assumes significance as fashion is one of our largest categories and this association will play a key role in redefining the customer experience, particularly from a convenience standpoint”.
Today, an increasing number of customers, particularly Gen Z, are looking at convenience after selection and affordability while transacting on e-commerce and this association is a testament to the commitment of Simpl and Myntra towards redefining the experience for fashion-forward customers across the country.
Speaking about the association, Myntra VP, of banking, payments and cards, Santosh Kevlani said, “The festive season is a great time for the entire fashion ecosystem as it provides an opportunity for brands across the spectrum, including the D2C brands, to showcase their fresh and latest collections to millions of customers. To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-Tap Checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country”.
Currently, thousands of small, medium and large fashion merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout options and they have witnessed an increase in total payment volume and transactions of 2x each respectively over the last 1 year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns and enhance convenience. Launched during the Myntra Big Fashion Festival, Simpl’s 1-Tap pay will continue to offer a seamless checkout experience to Myntra customers.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
