Simba Beer marks 10 years with launch of Simba Wild across three states

NEW DELHI: After a decade of brewing bold ideas, Simba is raising a fresh toast to its next chapter. Simba Beer has announced the launch of Simba Wild, a new beer that coincides with the brand’s 10-year milestone in the Indian market.

The latest addition to Simba’s portfolio has been developed for consumers seeking a beer that balances flavour with easy drinkability. The company said Simba Wild combines crisp refreshment with a smooth finish, expanding its range as drinking preferences continue to evolve.

Light golden in colour with a sparkling appearance and delicate white foam head, Simba Wild offers light malty notes, subtle hop aromas and a balanced blend of sweetness and bitterness. The result, according to the brewer, is a smooth and approachable drinking experience that retains character without overwhelming intensity.

Over the past decade, Simba Beer has built a reputation for experimenting across styles and flavour profiles, positioning itself as a home-grown player focused on quality and innovation. The launch of Simba Wild reflects the company’s efforts to cater to a broader range of consumer tastes while maintaining the bold identity associated with the brand.

Speaking about the launch, Simba Beer co-founder Ishwaraj Singh Bhatia said the new product reflects the philosophy that accessibility and flavour can coexist.

He added, “For the last 10 years the company has challenged the idea that approachable beers must compromise on flavour. He added that Simba Wild carries that philosophy forward through a crisp, balanced and highly drinkable profile, while representing both the brand’s journey so far and its ambitions for the future.”

The launch comes as Simba enters its second decade of operations, building on recent successes that include international recognition at the World Beer Awards 2025, where Simba Wit and Simba Stout received accolades.

Initially, Simba Wild will be available in Delhi, Karnataka and Assam, joining the company’s growing portfolio and expanding its footprint across key markets.

Beyond brewing, Simba has also developed a presence in culture and community through initiatives such as Simba Uproar, First Time with Simba, Simba Garage and Simba Wagwan, which bring together music, creativity and shared experiences.

As Simba celebrates its 10th anniversary, the launch of Simba Wild signals that the brand is looking ahead as much as it is looking back, blending a decade of brewing experience with ambitions for future growth.