MAM
Sil rolls out a range of fruit beverages
MUMBAI: Scandic Food India (SIL) has rolled out a range of fruit beverages. The new range includes four flavours namely Happily Appily, Orange Oye, Mango Fantasy and Fruit Fusion.
All the four variants priced at Rs 69 are available in one litre tetra packs pan-India. Says Scandic Food India CEO and MD P. T. Gopal, “Scandic has 57 years of expertise in developing innovative food products and is putting in a concerted effort at expanding the business in India by introducing new and innovative products. “Like our other products, we are sure that Sil beverages will deliver its promise of 100 per cent taste and an equal amount of fun to our consumers and give them yet another best-in-quality products that Sil has always been identified with.” The market size is pegged at Rs 11 billion and is growing annually at 30 per cent.
