MAM
Sil rolls out a range of fruit beverages
MUMBAI: Scandic Food India (SIL) has rolled out a range of fruit beverages. The new range includes four flavours namely Happily Appily, Orange Oye, Mango Fantasy and Fruit Fusion.
All the four variants priced at Rs 69 are available in one litre tetra packs pan-India. Says Scandic Food India CEO and MD P. T. Gopal, “Scandic has 57 years of expertise in developing innovative food products and is putting in a concerted effort at expanding the business in India by introducing new and innovative products. “Like our other products, we are sure that Sil beverages will deliver its promise of 100 per cent taste and an equal amount of fun to our consumers and give them yet another best-in-quality products that Sil has always been identified with.” The market size is pegged at Rs 11 billion and is growing annually at 30 per cent.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
