Brands
Signpost lights up growth chart with Rs 3,097 lakh profit in H1FY26
MUMBAI: Looks like Signpost India is pointing firmly in the right direction. The outdoor and digital advertising player has posted a robust Rs 3,097 lakh profit for the half year ended September 2025, riding on steady revenue growth and a disciplined financial game plan.
For Q2FY26, Signpost India limited reported revenue from operations at Rs 13,402 lakh, up from Rs 12,970 lakh in the same quarter last year, a year-on-year increase of 3.3 per cent. Sequentially, revenue dipped slightly from Rs 13,765 lakh in Q1FY26, reflecting seasonal adjustments in ad spending. The company’s total income for the half year stood at Rs 27,400 lakh, an 18 per cent jump from Rs 23,246 lakh recorded during H1FY25.
Profit before tax (PBT) for Q2FY26 came in at Rs 2,258 lakh, compared to Rs 2,381 lakh a year ago, while the half-year PBT reached Rs 4,286 lakh, up 16 per cent from Rs 3,703 lakh in H1FY25. After accounting for taxes, Signpost’s profit after tax (PAT) stood at Rs 1,570 lakh for Q2FY26, with a half-yearly PAT of Rs 3,097 lakh, a notable rise from Rs 2,718 lakh in the corresponding period last year.
The company’s operating efficiency remained steady despite a marginal dip in margins, as total expenses rose to Rs 11,267 lakh in Q2FY26 from Rs 10,685 lakh in Q2FY25, driven primarily by higher service costs and depreciation linked to network expansion.
On a broader view, Signpost’s balance sheet continues to reflect resilience and scale. Total assets as of 30 September 2025 stood at Rs 66,247 lakh, a solid increase from Rs 55,502 lakh at the end of FY25. Trade receivables rose to Rs 24,254 lakh, while cash and bank balances reached Rs 6,543 lakh, underscoring strong liquidity.
Equity also saw a healthy boost, climbing to Rs 25,412 lakh compared to Rs 22,339 lakh as of March 2025, supported by stable earnings and controlled leverage. Borrowings stood at Rs 20,253 lakh, indicating the company’s continued focus on balancing expansion with prudent financial management.
Signpost’s cash flow statement paints a picture of solid operational performance net cash inflow from operating activities touched Rs 1,365 lakh, while investments in fixed assets and capital work-in-progress amounted to Rs 2,448 lakh as the company expanded its physical and digital infrastructure.
With earnings per share (EPS) at Rs 2.94 for the quarter and Rs 5.79 for the half year, Signpost India seems to be in no mood to dim its growth lights.
From traditional hoardings to digital out-of-home formats, the company continues to widen its footprint in India’s fast-evolving ad-tech landscape and if its first-half performance is any indication, Signpost is well on course to make the rest of FY26 a bright and busy one.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
