Ad Campaigns
Signpost India Invites brands to come together for Save the Tiger campaign
MUMBAI: Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra. The innovative media company with unmatched expertise traditional Out-of-Home (OOH) and digital Out-of-Home (DOOH) media is inviting all major brands across India to lend support for the “Save the Tiger” initiative by allowing them to put up advertisements across various bus shelter locations in Nagpur.
This campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands. It will be launched with a gala dinner in the presence of the Shri. Vikas Kharge, Secretary, Forest and Revenue Department of Maharashtra, and renowned playback singer Javed Ali at Palacio, Centre Point, Nagpur.
The tiger isn’t merely a charismatic species or simply another wild animal living in some far away forest. It is an incomparable animal which plays a critical role in the health and diversity of an ecosystem. Unfortunately, if the tigers go extinct, the entire system would collapse and it will be a catastrophe for mankind.
Fortunately, India is home to more than 70 per cent of the world’s tiger population and Nagpur is unofficially considered as the “Tiger Capital of India.” It is therefore unpardonable that at 23 deaths, Maharashtra stood second only to Madhya Pradesh (25) in tiger deaths nationwide during 2017. But luckily its tiger population is steady with 86 in Tadoba National Park, Nagpur – the prime reason why the campaign will go live in Nagpur.
Through this campaign, brands will get an opportunity to extend their support towards protecting tigers and will be furthermore offered innovative messaging opportunity too.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
