Ad Campaigns
Signify launches new brand campaign for Philips Hue in India
MUMBAI: Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.
The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.
The Philips Hue campaign is currently on-air on the Star Sports channel in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.
https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/
Speaking about the campaign, Signify Innovations India Ltd director, marketing communications Ipshita Chowdhury said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
