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Signature Packaged Drinking Water presents Ziro Festival 2024
Mumbai: “The earth has music for those who listen.”-William Shakespeare.
A life connected to nature can be deeply rewarding. Signature Packaged Drinking Water encourages natural living and has partnered with the Ziro Festival, a major festival in India set in Ziro Valley, Arunachal Pradesh. The festival, running from 26 to 29 September 2024, offers a range of experiences for nature and music lovers.
The Ziro Festival promotes eco-friendly practices with activities like masterclasses, farm-to-table cuisine, and plogging. It features bamboo and Apatani craftsmanship, biodegradable Tamul plates, and reclaimed wood signages. Free water is provided to encourage the use of reusable bottles.
This year’s festival includes a diverse lineup of musicians: Tamikrest with their Tuareg beats, Kailash Kher’s soulful performance, genre-blending Hanumankind, Kerala’s hip hop star Dabzee, Singapore’s post-rock band Amateur, Arunachal’s Dobom Doji Carolina Norbu, Nepali chart-topper Sushant KC, Swedish psych-rock group Hollow Ship, and Veena maestro Dr. Jayanti Ramesh.
Diageo India VP and portfolio head, marketing, Varun Koorichh said, “As we continue our relationship with Ziro Music Festival as the presenting partner, we recognize that new age consumers are proactive, informed, and intentional in their choices, seeking meaningful experiences. There is a clear shift towards mindful living among today’s diverse audiences. Last year’s success reinforced the synergy between Signature Packaged Drinking Water’s ‘Live Good, Do Good’ philosophy and the Ziro Music Festival’s reputation as one of the most eco-friendly music festivals in India. This year, our focus is to build on that success and take it to newer heights. Set in stunning Arunachal Pradesh, the festival offers a stellar lineup, immersive experiences, farm-to-table cuisine, and eco-conscious initiatives. Our partnership aims to bring together nature enthusiasts, positioning Signature Packaged Drinking Water at the forefront of a space where music and eco-conscious living blend to create an immersive and impactful experience to enable meaningful connections with nature.”
Ziro Festival co-founder and creative producer Anup Kutty said, “Ziro Festival has always been about discovering new sounds and creating a space where artists can connect with a diverse, global audience against the backdrop of the spectacular Ziro valley. Each year, we’re amazed at how music from all parts of the world resonates with our attendees. This is what makes Ziro Festival so special, and we’re thrilled to have partners like Signature supporting this mission of discovery.”
Ziro Festival co-founder and festival director Bobby Hano said, “Sustainability has been at the heart of Ziro Festival since its inception. Our partnership with Signature Packaged Drinking Water is an important step in continuing our commitment to preserving the environment while celebrating music and culture. Together, we aim to showcase how events like ours can balance eco-conscious practices with impactful, memorable experiences.”
Signature Packaged Drinking Water invites green seekers to reconnect and revel in nature’s authentic experiences at Ziro whilst embracing the art of mindful living for a more vibrant and harmonious future.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
