Ad Campaigns
Signature Global rolls out a new campaign ‘Kiraye Se Azaadi’
Mumbai: The leading real estate company, Signature Global India Ltd has launched a series of TVCs that touch upon the daily struggles of prospective homebuyers living in rented accommodations. The campaign focuses on the message of inspiring homebuyers to get ‘Kiraye se Azaadi’.
Created by TREE Design and produced & directed by SG Pictures, the ad films will be showcased on all major news channels along with various social media platforms like Youtube, Facebook and Instagram.
Signature Global reiterates its core competency of ‘affordable housing’ with four short stories which target first time home buyers. Each of these stories is derived from insights thrown up by the everyday struggles in the lives of tenants and gets the point across in a light-hearted manner.
These stories are not only very relatable but also very engaging with their humorous exaggeration of a tenant’s unique life experiences. Featuring some of the best actors in the business, these stories are brought alive by a touch of jocularity in word play which makes them thoroughly endearing and extremely memorable.
The first TV commercial ‘Babuji’ showcases how landlords don’t allow tenants to make any changes in the rented house and doesn’t even allow them to put a nail on the wall to hang their father’s picture. It shows a family of three; an aged mother, played by actress Farida, along with her two sons sitting over a meal wherein the elder son holds the photograph of their late father while waiting for the younger son to finish his meal and take turn to hold the picture. The son’s role is portrayed by Actor Jameel Khan.
In the second TV commercial ‘Window’, actor Amit Siya is shown climbing up to his house on the first floor of a building with the help of his wife, played by actress Divya Dutta, on the window as the landlord blocks entry into the home post-midnight whereas his boss keeps him occupied till late in the office.
Featuring some of the best modern actors in the business, these stories are brought alive by a special freshness which makes them thoroughly endearing and extremely memorable.
Talking about the new campaign, Signature Global chairman and whole-time director Pradeep Aggarwal said, “Signature Global reiterates its core competency of ‘affordable housing’ with these short stories which target inspiring & first time home buyers. We are trying to showcase the daily struggles of tenants who are often badgered by their landlords but in an entertaining way. At Signature Global, we are always trying to deliver houses which can turn into beautiful homes with all necessary amenities for a family; with lovable families; away from the daily nagging of landlords. This TVC effectively communicates this underlying idea. We are also extremely thankful to all the esteemed actors who have delivered the message beautifully.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
