MAM
Sidharth Malhotra named New Zealand’s tourism ambassador for India
MUMBAI: Actor Sidharth Malhotra has been named as New Zealand’s tourism ambassador for India.
The actor will get his first taste of New Zealand next week before beginning his new role. A keen nature lover, traveller and extreme explorer Malhotra says he wants to experience everything a destination has to offer and he has an action packed itinerary during his visit here.
Malhotra’s last movie Brothers released last month and he is currently working on two more films.
As part of his stay in New Zealand, Malhotra will film a video highlighting New Zealand’s scenery, adrenalin packed activities and cultural experiences that will be incorporated into Tourism New Zealand’s campaign work in India. He will also deliver messages about safe driving, encouraging Indian visitors to take care on New Zealand roads.
Tourism New Zealand director of trade, PR and major events René de Monchy said, “Being able to work with someone like Sidharth Malhotra is another fantastic opportunity for Tourism New Zealand. We know from past experience of working with celebrities like China’s Huang Lei and actress Yao Chen, their influence through popular culture, particularly through social media channels is enormous.”
Monchy added, “India is an important emerging market for New Zealand. We saw a surge of interest from Indian visitors as a result of the 2015 ICC Cricket World Cup and I am sure the appointment of Sidharth as our ambassador will further add to that interest.”
From 11-19 October Malhotra will visit Northland, Wellington and Queenstown.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
