Brands
Shyam Steel ropes in Vijay Devarakonda as its brand ambassador
Mumbai: Shyam Steel, a producer and manufacturer of primary TMT bars, has announced that it has roped in leading Indian actor Vijay Devarakonda as its brand ambassador. The group also announced its major plans to expand and revamp its retail operations across the Andhra Pradesh and Telangana market followed by other states in South India. Vijay Devarakonda is the newest member to be added to the pantheon of famous endorsers for Shyam Steel. The Andhra and Telangana markets have huge growth potential for the steel sector, and Shyam Steel will aim to be one of the leaders in the primary TMT bar segment across the region.
Commenting on the association with Vijay Devarakonda, Shyam Steel Industries Ltd. director Lalit Beriwala said, “We are delighted to associate with Vijay Devarakonda. Vijay’s persona resonates with our brand vision and this association with him will not only help us in building a presence in the southern market but also increase our brand penetration and awareness across the country due to his pan-India fan following. We are confident that his onboarding as an ambassador will help us to collaborate and engage better with our target consumers in the national markets.”
On associating with Shyam Steel, Devarakonda said “I am happy to join hands with Shyam Steel whose brand vision resonates with me. I am super excited to start our journey and be part of exciting new campaigns for the brand. I look forward to a long and fulfilling partnership through this association.”
The Southern India market has witnessed a steady economic growth in all the core sectors of the economy. Focus of the State Governments on infrastructural development, construction of urban and rural housing, roads, bridges, and creation of more irrigation facilities will contribute towards the growth of steel business in the region. Incidentally, Telangana is one of the fastest growing states in India, posting an average annual growth rate of 13.90 per cent over the last five years. Growth rate in Andhra Pradesh is also 13.14 per cent with per capita income having increased to Rs 1,22,376 and GSDP standing at 3.64 per cent. All these factors are the main driving reasons for Shyam Steel to expand its business in the region.
Shyam Steel plans to onboard more than 500 dealer distributor networks in the Andhra Pradesh and Telangana markets in the next five years’ time. The Group’s business activity will also drive immense potential for employment generation which will increase as per the growth of the business in the region. The Group is very bullish on its growth potential and will be effectively looking to enter in all districts and be a part of every household assisting them to build their dream home. The brand will soon launch a 360-degree campaign highlighting the association with Vijay Devarakonda.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
