Brands
Shyam Steel brings new TVC featuring Virat Kohli & Anushka Sharma
Mumbai: Shyam Steel has unveiled its new advertising campaign featuring the Indian cricketer Virat Kohli, and Bollywood actor Anushka Sharma. This is the third TVC in line with Shyam Steel’s ongoing “Hamesha Ke Liye Strong” campaign.
Rediffusion Brand Solutions Pvt. Ltd. and Cornerstone have worked together to send across the brand’s message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars.
The ad film showcases Virat Kohli and Anushka Sharma enjoying a winter evening. To provide comfort to Sharma in this chilling weather, Kohli offers his jacket to her but when Sharma sees Kohli shivering too they both decide to share the jacket. This signifies the flexibility and understanding between the couple that strengthens the foundation of a relationship. Similarly, when houses are built with Shyam Steel flexi-strong TMT bars, such houses are more sustainable and have a strong foundation.
Speaking on the TVC campaign launch, Shyam Steel director Lalit Beriwala said, “The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connection amongst our target group.
The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile,” said Rediffusion Brand Solutions Pvt. Ltd’s branch head – Kolkata and head of client servicing Sreeparna Gupta.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
