MAM
Shweta Mehrotra elevated to vice president at Tute Consult
Mumbai: Tute Consult, an independent communications and PR agency from India, has announced the elevation of Shweta Mehrotra to the position of vice president.
Mehrotra joined Tute Consult in 2020 and has been spearheading strategy and operations at Tute Consult nationally over the last four years. During her tenure, she has played a pivotal role in securing brand partnerships, creating winning integrated communications strategies for diverse industries including technology, luxury, lifestyle, hospitality, beauty and wellness, F&B, corporate, fintech and retail. She has also successfully led and grown the 20+ member strong team of Tute Consult across their Mumbai and Delhi offices and global partnerships.
Mehrotra is a seasoned communications professional with over 22 years of experience spanning across fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media and entertainment, telecom, and more. Before Tute Consult, she has held key positions at renowned agencies such as Good Relations India, Lintas Live, Avian Media, and MSLGroup where she contributed towards award-winning campaigns. She has also consulted for industry giants like Ogilvy and Davidson PR.
In addition to her industry expertise, Shweta also teaches PR and communications at SCoRe (School of Communication and Reputation) and has previously been associated with EMDI and the University of Madras.
Tute Consult founder Komal Lath shared, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”
“I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward,” said Mehrotra.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
