Ad Campaigns
Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign
Mumbai: TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban riding modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.
For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, test-ride cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.
TVS Motor Company head of business – premium Vimal Sumbly said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”
TBWA India, the agency that conceptualised the campaign, CEO Govind Pandey said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN”.
Commenting on the campaign idea, TBWA’s chief creative experience officer, Russell Barret said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself – a bike that is ’unslottable’ and unstoppable.
The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS Ronin, driving the numbers across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
