MAM
Shubhra Kakkar named MD of Media Marketing Compliance
Mumbai: Media Marketing Compliance (MMC), the independent marketing compliance consultancy, has appointed Shubhra Kakkar as managing director. She will be launching the company’s office in India, based here.
Kakkar has over 18 years of experience in marketing audit advisory and integrated marketing communications. She has an in-depth understanding of agency advertiser dynamics, contractual challenges and marketing procurement across India and South Asian markets.
In her previous role as FirmDecisions VP of marcomms, she led media and creative agency audit & advisory projects. Before working in auditing, she held roles at Edelman India and The PRactice – Porter Novelli, advising Hewlett Packard, LinkedIn, and Tata Consultancy Services.
Commenting on the appointment, MMC CEO Stephen Broderick said, “We continue to receive demand from global clients to include India in its audit programs. It has increasingly become a key market, boasting year on year growth in marketing spend for some time, but it is one with complex practices and a need for greater transparency.”
“Shubhra and I have worked together previously, and I am delighted she is joining us to launch a permanent office in India. It will help us sustain existing client relationships in that market, build new ones, and work closely with organisations such as the Indian Society of Advertisers,” he added.
Talking about her new role, Kakkar said, “Earlier this year, both Dentsu and Magna predicted that ad spend in India is set to grow faster than any other global region in 2021/22. It is a crucial time for our clients to ensure that this investment is properly managed, and we want to become known for bringing transparency to a fascinating, rapidly developing market. I am pleased to be joining MMC and its growing global team.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
