Brands
Shryoan and abcoffee stir up matcha magic
MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to serve up its latest creation, the Super matcha pore tightening serum, and it promises to tighten more than just your daily routine.
Unveiled amid swirls of artisanal matcha lattes and glossy skincare talk, the serum takes its cue from Camellia sinensis leaf extract (aka matcha), Niacinamide and a dose of natural moisturising factors. The recipe? Smaller pores, balanced oil, quenched skin and a luminous finish, all bottled for just Rs 199.
“Super matcha is more than a serum, it’s a celebration of modern, multitasking skincare,” said Shryoan co-founder Drishti Madnani, adding that the serum’s fun, accessible vibe is every bit as important as its results.
By mixing skincare with café culture, Shryoan’s launch felt less like a beauty pitch and more like a lifestyle experience, the kind where antioxidants, wellness trends and a silky finish collide over a matcha latte.
With this collaboration, Shryoan signals that beauty is no longer confined to the vanity mirror; it’s about immersive, everyday rituals. And if this launch is anything to go by, the brand is just warming up before frothing up more trend-savvy skincare concoctions.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
