Brands
Shryoan and abcoffee stir up matcha magic
MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to serve up its latest creation, the Super matcha pore tightening serum, and it promises to tighten more than just your daily routine.
Unveiled amid swirls of artisanal matcha lattes and glossy skincare talk, the serum takes its cue from Camellia sinensis leaf extract (aka matcha), Niacinamide and a dose of natural moisturising factors. The recipe? Smaller pores, balanced oil, quenched skin and a luminous finish, all bottled for just Rs 199.
“Super matcha is more than a serum, it’s a celebration of modern, multitasking skincare,” said Shryoan co-founder Drishti Madnani, adding that the serum’s fun, accessible vibe is every bit as important as its results.
By mixing skincare with café culture, Shryoan’s launch felt less like a beauty pitch and more like a lifestyle experience, the kind where antioxidants, wellness trends and a silky finish collide over a matcha latte.
With this collaboration, Shryoan signals that beauty is no longer confined to the vanity mirror; it’s about immersive, everyday rituals. And if this launch is anything to go by, the brand is just warming up before frothing up more trend-savvy skincare concoctions.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
