Brands
Shrinivas SG joins JioHotstar as SVP of product management
BENGALURU: JioHotstar has added fresh heft to its leadership bench with the appointment of Shrinivas SG as senior vice president for product management, based in Bengaluru. The move comes as the platform sharpens its focus on scale, smarts and stickier viewer experiences in India’s fiercely competitive streaming market.
In his new role, Shrinivas will lead product strategy, customer experience innovation and platform-led growth, shaping how millions discover, watch and stay engaged with content on JioHotstar.
He arrives with a deep blend of commerce, content and consumer tech experience. Most recently at Flipkart, Shrinivas led large product teams across search, catalogues and generative AI initiatives, building everything from conversational commerce tools to vernacular and voice-led shopping experiences. His work spanned trend intelligence, personalisation and AI-driven discovery, all aimed at simplifying choices for users at scale.
Before Flipkart, he spent several years within the Airtel ecosystem, including Wynk and Airtel TV, where he helped launch premium video offerings, built advertising and monetisation platforms, and drove sharp revenue growth while keeping user experience front and centre.
At JioHotstar, Shrinivas is expected to bring that same product-first mindset to streaming, blending technology, insight and intuition to keep audiences watching, clicking and coming back for more.
Brands
Limelight Lab Grown Diamonds to open 25 stores in Q1 FY26 expansion
Push into Tier 2 cities and metros to take total footprint past 85 stores
MUMBAI: Limelight Lab Grown Diamonds has kicked off the new financial year with an ambitious retail push, announcing plans to launch 25 new stores in the first quarter of FY26 across metros and high-growth Tier 2 markets.
With this expansion, the brand’s total retail footprint is set to cross 85 stores nationwide, reinforcing its early-mover advantage in India’s fast-growing lab grown diamond segment. The move reflects a broader shift in consumer preferences, where aspirational buying is increasingly aligned with sustainability and value.
The company said the expansion is aimed at deepening its presence beyond major cities and tapping into emerging demand centres, as lab grown diamonds gain wider acceptance among Indian consumers.
Commenting on the development, Limelight Lab Grown Diamonds founder and managing director Pooja Madhavan said, “Launching 25 stores at the very start of the financial year is a strong signal of how the category is evolving. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury.” She added that the brand’s long-term goal is to scale to 200 stores while making the category accessible to modern Indian buyers.
From an execution standpoint, the company is focusing on building depth in high-potential markets rather than just expanding its footprint. Limelight Lab Grown Diamonds director retail expansion Karamjyot Singh Chawla said, “Every new store is a step towards creating a truly national footprint with consistent, premium experiences,” highlighting the role of supply chain and operational discipline in supporting growth.
On the product side, the brand is strengthening its merchandising capabilities to keep pace with rising demand. Limelight Lab Grown Diamonds co-founder and director of inventory and merchandise Nirav Bhatt said the focus is on building an agile supply system that keeps designs relevant and responsive to consumer trends.
Meanwhile, scaling operations sustainably remains a priority. Limelight Lab Grown Diamonds co-founder and director production and finance Kalpan Dalal said the company is investing in efficient production and financial discipline to support long-term expansion.
The retail rollout is backed by an omni-channel strategy, franchise partnerships and continued investment in design innovation and consumer education. Each store is designed to deliver a consistent, premium experience aligned with the brand’s positioning around transparency and modern luxury.
With a roadmap to reach 200 stores by 2027, Limelight is betting big on both scale and sentiment, aiming to carve out a larger share of India’s evolving fine jewellery market.
