MAM
Shringar Films plans promos for Fame Adlabs, 3D film
MUMBAI: Its all about 360 degrees marketing of entertainment through events and promotions. Shringar Films which operates in all the three segments of the film and entertainment business – distribution, exhibition and production – is gearing up for twin celebrations.
The Shringar owned multiplex Fame Adlabs (in Andheri, Mumbai) has completed one year and is celebrating its birthday through starting 5 April for a week. Shringar is also releasing its 3D filmChota Jadugar to coincide with the summer vacations.
The Fame Adlabs marketing team has developed several on-ground promotions in an attempt to lure film goers. Here is a rundown on the celebrations and prizes up for grabs….
5 April : A person with a 0504 in one’s mobile numbers is entitled to win a prize
6 April: Anyone who is celebrating an anniversary on this day can come and celebrate it the FAME way….and walk away with many prizes
7 April : A birthday boy or girl gets luckier with more prizes
8 April: Even “stags” can enjoy and win prizes
9 April: Musical day… and an artist will perform ………
10 April : This day has been kept aside for the under privileged children…they will be entertained by a magician, a clown and many other and then will get a treat of being able to watch Chhota Jadugar…. Children can also be a part of this celebrations and get to see Chhota Jadugar before its release.
11 April – is also a children’s day special…….the largest hot wheel track will be set up and the winner will walk away with a hot wheel track
12 April: is the lucky bumper day…..
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
