Ad Campaigns
‘Shopping ki Power’: Meesho encourages first time shoppers to make informed purchases
Mumbai: Meesho, an e-commerce marketplace, has launched its campaign called ‘Shopping ki Power’ today, in an effort to encourage e-commerce adoption in India. The campaign aims to empower first time shoppers to utilise platform features and enhance their shopping experience. The tagline ‘Shopping ki power lo apne haath mein’ urges shoppers to embrace the power of making informed and smart purchases.
Created and conceptualised by DDB Mudra and the creative team at Meesho, the campaign uses an educational approach. It skillfully addresses two key factors that impact consumer confidence in online shopping. By highlighting the use of genuine customer images and reviews, it aims to empower shoppers to make well-informed decisions and select products that align with their expectations, thereby enhancing their overall shopping experience. Additionally, it educates users about Meesho’s ‘easy return and refunds’ policy, ensuring that shopping on Meesho remains a safe and hassle-free experience.
Commenting on the campaign launch, Meesho general manager, growth, Milan Partani, said “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new to e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
Meesho has adopted a multifaceted approach to address these concerns and bring the campaign to life. By effectively leveraging television as well as social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter, Meesho aims to bring its message to the masses.
As part of this approach, Meesho has unveiled two engaging TVCs, which aim to debunk common myths about online shopping. The commercial ‘Lucky Draw’ demonstrates how checking reviews and viewing real images can assist customers in making more informed purchases. It explains that by exploring the reviews section, shoppers can verify that the fabric, colour, and design meet their expectations before finalising their purchase. The film ‘Chase’ focuses on Meesho’s ‘easy return and refunds’ policy, demonstrating how customers can return products effortlessly in just three simple steps and receive instant refunds. The commercial highlights how this feature ensures satisfaction and peace of mind for shoppers with every delivery.
Together, these stories highlight Meesho’s dedication to transparency and customer trust by providing clear and accurate product information and return processes, empowering shoppers to make informed decisions, and enjoy a worry-free shopping experience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
