Ad Campaigns
Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra
Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, Sanya Malhotra.
The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style. It introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.
The Fratini campaign portrays Malhotra as the cheerful and confident, Fratini girl who wants the best of both worlds. The woman of today, who wants to live life to the fullest, without making any choices. Her vibrant personality shines through as she embarks on thrilling adventures, shares meaningful moments with her mother, explores her passion for travel, pursues her career, and seeks love in her friend. Accompanied by an upbeat soundtrack, the advertisement effectively conveys the message of living an epic life without compromises.
The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.
Speaking about the campaign, Shoppers Stop customer care associate & chief of marketing & communications Shwetal Basu said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”
Malhotra expressed her excitement saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
