MAM
Shoppers’ Stop triumphs at CMAI APEX awards
MUMBAI: Shoppers’ Stop, which claims to be a pioneer in the Indian retailing industry, has been awarded the Golden Scale for the Advertising Campaign of the Year Award. It was felicitated for its Buy & Fly to the Seven Wonders ad campaign.
The Apex Awards were organised by the Clothing’s Manufacturing Association of India (CMAI) in Mumbai. Buy & Fly to the Seven Wonders was a 101-day mega promotion and revolved around the experience of Seven Wonders of the World. The promotion was kicked off on 19 October 2001 across the seven Shoppers’ Stop destinations of Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune & Jaipur.
Customer care associate and senior manager, Marketing Services, Shoppers’ Stop Ajay Kelkar said, “The award is a recognition of Shoppers’ Stop’s attempt to communicate through our advertising campaign, the international experience of shopping. Winning this award is a reflection of our commitment and the relationship we enjoy with our customers’’.
Shoppers’ Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
