MAM
Shopper Stop launches first ever NBA fanwear kids merchandise with Rashard Lewis
MUMBAI: The famous American basketball player, a two-time NBA All-Star & an NBA Champion with the Miami Heat, Rashard Lewis visited Shoppers Stop, Malad on Sunday 27th January 2019, to launch the NBA fanwear kids merchandise in India. This is the first launch by NBA in the kidswear category in the country. Shoppers Stop will retail this merchandise across its stores in India and on its online platform.
The NBA range for kids is a lifestyle range inspired by the sport. With a variety of round neck t-shirts and shorts, the athleisure range uses vibrant colours which brings to life the vibrant energy of NBA and its teams. The merchandise at Shoppers Stop has something which is sure to attract not only basketball fans but all young athletes. The merchandise retails from a starting price INR 599.
Speaking about the partnership, Ms. Uma Talreja, Customer Care Associate, Chief of Marketing and Customer Officer, Shoppers Stop Ltd. said, “NBA is an iconic brand and institution that has nurtured sports and athletics around the world. NBA has many fans in India and with the launch of NBA merchandise, our customers and their children can now access this platform and enjoy the NBA franchise and its values closer to home. Sports are an important and growing part of the development of children and we are happy to offer this range to kids in India through our stores and online channel”.
Commenting on the association, Mr. Pawan Agarwal, Chairman, Suditi Industries Ltd. said, “Basketball is one of the fastest growing sports in India and we are very happy to see world class players such as Rashard Lewis promoting the sport in the country. We have put in a lot of effort with NBA on this range to ensure that the merchandise is attractive and accessible to all fans. We are certain that young shoppers at Shoppers Stop will feel the same way”.
Shoppers Stop Ltd. is a leading fashion and beauty destination with over 27 years of retail experience in India. The brand offers over 400+ finest international, national and exclusive brands spreads across multiple categories including apparel, cosmetics, fragrance, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more under one roof. Shoppers Stop has over the years, made many breakthroughs in the Indian retail industry enabling it to become one of the most customer-centric, respected and profitable retailers in the country.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
